Sound of the City | Episode 1
Episode 1: Pilot – After over a decade of not being on the music scene, legendary Executive Producer and CEO of Wreckshop Nation, Derrick “D-Reck” Dixon, and his right-hand man, Derrick “Noke-D” Haynes, link up to discuss their take on Houston’s current state of Hip-Hop, past, and present. To create collaboration and community amongst Houston artists, D-Reck and Noke-D plan to release Unity Vol. 1, which features some of the most talented musical acts from the Bayou City. In this first episode, D-Reck and Noke-D visit DJ XO and his manager D-Boy at the studio to share their visions, goals, and expectations for the project. DJ XO is a Houston based artist and producer with regional and viral success from his hit song, “Off the Lot,” which gained 1.4 million views on YouTube. With today’s generation of viral sensations, D-Reck and Noke-D understand the importance of having a hit-single-driven record. One that can transcend beyond the studio – to the streets, radio, clubs, and more.
‘Sound of the City’ gives viewers a behind-the-scenes look at what it takes to produce an album by following the creation of Wreckshop Nation’s collaborative new project titled ‘Unity Vol. 1.’
In a penetrating world of hip-hop and pop music, there is no denying the effect that Southern, specifically the “Deep South,” music has made on the culture. Houston, Texas is the home of various underground rap masters, many of whom paired their non-traditional business-savvy and street smarts to grab the attention of the mainstream audience which eventually created a movement in hip-hop that is still thriving today.
Powerful independent labels such as Rap-A-Lot and Swisha House cultivated the market and birthed pioneering recording acts such as the Geto Boys, UGK and Slim Thug. But in the heart of the Screw Movement stood a label that created the true foundation of today’s Houston music scene, taking its rightful place among the list of esteemed labels: The Legendary Wreckshop Records.
Known as one of Houston’s leading independent record companies, Wreckshop collectively sold over 2.5 million albums in five years, a number that was not seen amongst independent labels at the time. Its ambitious founder and visionary Derrick “D-Reck” Dixon started Wreckshop Records in 1997.
Wreckshop Nation was and still is a driving force in the music industry and industry insiders cannot help but take notice. Now, to be more innovative than ever, the record label launched itself into a new direction by creating a four-part episode docu-series or web series called “Sound of the City.”
“Sound of the City” gives viewers a behind-the-scenes look at what it takes to produce an album by following the creation of Wreckshop Nation’s collaborative new project titled “Unity Vol. 1.” With the upcoming release of “Unity Vol. 1,” a project produced by DJ X-O featuring Houston’s hottest emerging artist, Wreckshop Records will always be a major staple in Houston’s music scene and will forever be respected throughout the South. Though Houston’s talents, as well as their accomplishments, sometimes go under the national radar, there is no denying the impact that this independent record label has created for music overall.
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